Use Facebook to test engagement tactics

Post Testing in Creator Studio lets you test up to 4 variants of a post against each other to see which one your audience likes most. During the test, the posts are circulated to a subset of your audience, but not posted to your Page. When the test ends, the winning post is automatically published on your Page and distributed to your full audience. This tool can help you optimize your post’s performance, understand what kinds of creative content your audience responds to the best, and discover trends so you can make informed decisions about future posts.

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