Introduction Police work has always been a calling, and that’s what makes it such an important profession. But today, police officers play an integral role in the political process and have become part of the job market as well as the criminal justice system. As modern-day law enforcement professionals are becoming more diversely trained and […]
True character is revealed when decisions are made ahead of a crisis, not due to it. Be prepared for a crisis. Your company may be facing an unexpected challenge right now. You might think that this is the time to show what you’re made of—but it’s too late for that. The best way to demonstrate […]
Introduction The proliferation of cell phone cameras has made it easier than ever for citizens to record controversial interactions between officers and civilians. But rather than see citizen recordings as a threat or an inconvenience, police departments should embrace them as a tool for accountability and an opportunity for transparency. Police accountability is an issue […]
Dodging media questions on camera is a bad look for anyone. Crisis expert or not, everyone is not at risk of being chased down by a reporter or a producer looking for a response to a story that has the country and the world captivated. But stories that capture the attention of the press drive […]
How not to apologize in a public statement. So today we’re going to talk about the communication assets that you need effectively respond in a crisis or when there’s just a group of stakeholders that are Unpleased with how you’re doing business. One of the sections that I’ll be talking about is how to effectively an […]
Last week Facebook reported a drop in revenue for the first time. Does this spell trouble for metadynes’? And everyone hates Instagram too. Welcome to the indestructible P.R. podcast, where we use current events and tested media P.R. strategies to help prevent or manage a crisis and build an indestructible reputation. Who is in crisis […]
Is using the word sorry the same as the word apologize? No, it’s not. Think about it. How often do you use the phrase “I’m sorry” in a given week or on a given day? I could be getting coffee, and someone plows through me on the way through the line. The response? “I’m Sorry.” […]
Here are five ways to protect your reputation On social media brought to you by your favorite crisis management consultant. Me. These are the five areas where I notice people get in trouble. Know your exposure online. Know where are all the places that people can bring you down or where a reputational crisis can […]
When it comes to spotting a liar, the reaction to the lie can often be more telling than the lie itself. In my work as a crisis communicator, I am constantly mining breaking news stories to gain insight into when someone is being truthful and when they’re not. I think many of you are like […]
Post Testing in Creator Studio lets you test up to 4 variants of a post against each other to see which one your audience likes most. During the test, the posts are circulated to a subset of your audience, but not posted to your Page. When the test ends, the winning post is automatically published […]
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