Public Sentiment Analysis
Sentiment PR is a law enforcement public relations and crisis management firm where we specialize in telling the story of law enforcement through strategic media outreach and public affairs.
Social media is a vital communication tool that helps Law Enforcement understand public perception, broadcast important messaging and even gather intelligence. This platform can also be used a customer service tool, helping local residents answer questions or concerns.
Does your website look like it was built in the 1980s? Can your agencies logo be updated? Do you have inconsistent colors throughout your agency? In order for your Law Enforcement Agency to stand out and be recognizable, you need a consistent brand with high levels of Graphic Design.
Our team of graphic designers and web developers can help redesign your web presence. Our developers can also create a mobile application where your community can have access to the latest information from your agency.
Do you know how the pubic feels about your agency and about Law Enforcement in general?
Sentiment PR has created a proprietary artificial intelligence engine that examines the overall sentiment of your Law Enforcement agency online. Our public sentiment reports look at how the Public perceives you and your LEO’s.
We live in a world where the public does not differentiate one Police Department from a Sheriff’s Office. There is a growing ideology where all Law Enforcement agencies are the same, all have systemic racism embedded, and all police are bad. In fact, the public has an acronym for this type of ideology (ACAB = All Cops Are Bastards). It is our job to change the mindset that we are not all the same.
One way to do this is through Reputation Management where we monitor and strategically promote the goods and services of your agency. Assuring that when someone googles your agency, they will be confronted with only positive, useful information is a methodology used by Reputation Management.
At Sentiment PR, our content writers will create articles and submit press releases that highlight your agency and your LEO’s. These articles and press releases will show up on search engine results, pushing any negative results further down the list. We utilize Search Engine Optimization techniques to get those pages ranked high on search results.
Does your media relations department need help creating creative content that helps solve cases and unite the community? Sentiment PR can help your agency develop, podcasts, documentaries on cold cases, PSA’s and other forms of creative content.