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Public Sentiment Analysis

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Reputation Management

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LEO Consulting

Latest Articles

5 Essential Tips for Law Enforcement Agencies to Survive a PR Crisis

As a PR firm, one of our top priorities is helping law enforcement agencies to effectively manage their reputation and maintain trust with the public. In today’s world, where information can spread quickly and widely, it is essential for law [...]

10
Dec
How to effectively communicate to the public after an Officer Involved Shooting

Introduction For decades, the only way for police to communicate with the public after an officer-involved shooting was through press conferences and news conferences. This is no longer the case. Now, departments are taking advantage of social media as well [...]

07
Sep
How to respond to a crisis after a viral video

There are a few things to keep in mind when responding to a crisis of a viral video. First, it is important to remember that the internet is a global community and that your response will be seen by people [...]

23
Aug
Law Enforcement Officers should encourage citizens to record them, not repel them.

In the past, citizens and media had to rely on eyewitness testimony to hold law enforcement accountable. But with the advent of citizen cell phone technology, they can also protect themselves against false allegations. Now police officers have to be [...]

23
Aug
How do you know when a Public Relations Crisis is over? 

How do you know when a Public Relations Crisis is over? It can be hard for the public relations professional to know when a crisis is over. There are often competing interests, multiple stakeholders and several parties that need to [...]

19
Aug
Understanding 1st Amendment Auditors

Be prepared for 1st amendment auditors. Introduction The First Amendment to the United States Constitution protects the right to free speech, freedom of assembly, and freedom of association. It also prohibits any law that abridges the freedoms of speech or [...]

17
Aug
The role of Public Relations in a Law Enforcement Agency

The role of Public Relations in a Law Enforcement Agency Public relations is a critical part of any organization, including law enforcement. A department’s reputation can be damaged by poor public relations practices. Trust between the agency and the community [...]

15
Aug
So you’ve been Canceled, Now What?

So you’ve been canceled, now what. Introduction You have just been canceled. The world is falling apart around you, and you’re not sure what to do. Your livelihood and reputation may be at stake, but that’s not the worst part. [...]

12
Aug

Our Services

Sentiment PR is a law enforcement public relations and crisis management firm where we specialize in telling the story of law enforcement through strategic media outreach and public affairs.

Social Media Management

Social media is a vital communication tool that helps Law Enforcement understand public perception, broadcast important messaging and even gather intelligence. This platform can also be used a customer service tool, helping local residents answer questions or concerns.

Branding/ Graphic Design

Does your website look like it was built in the 1980s? Can your agencies logo be updated? Do you have inconsistent colors throughout your agency? In order for your Law Enforcement Agency to stand out and be recognizable, you need a consistent brand with high levels of Graphic Design.

Our team of graphic designers and web developers can help redesign your web presence. Our developers can also create a mobile application where your community can have access to the latest information from your agency.

 

Public Sentiment Analysis

Do you know how the pubic feels about your agency and about Law Enforcement in general? 

Sentiment PR has created a proprietary artificial intelligence engine that examines the overall sentiment of your Law Enforcement agency online. Our public sentiment reports look at how the Public perceives you and your LEO’s.

Reputation Management in Law Enforcement

We live in a world where the public does not differentiate one Police Department from a Sheriff’s Office. There is a growing ideology where all Law Enforcement agencies are the same, all have systemic racism embedded, and all police are bad. In fact, the public has an acronym for this type of ideology (ACAB = All Cops Are Bastards). It is our job to change the mindset that we are not all the same.

One way to do this is through Reputation Management where we monitor and strategically promote the goods and services of your agency. Assuring that when someone googles your agency, they will be confronted with only positive, useful information is a methodology used by Reputation Management.

At Sentiment PR, our content writers will create articles and submit press releases that highlight your agency and your LEO’s. These articles and press releases will show up on search engine results, pushing any negative results further down the list. We utilize Search Engine Optimization techniques to get those pages ranked high on search results.

Law Enforcement Consulting

Does your media relations department need help creating creative content that helps solve cases and unite the community? Sentiment PR can help your agency develop, podcasts, documentaries on cold cases, PSA’s and other forms of creative content. 

Law Enforcement PR

Buy the Book

This book offers law enforcement agencies the tools and strategies to build and protect their reputation in the public eye. It covers the essentials of public relations, from crafting effective messaging to developing and executing successful campaigns. It provides insight into establishing a positive public image and responding to negative public perceptions. Practical advice and real-world examples are included to help law enforcement agencies navigate the public relations landscape and build trust and support in their communities.

BUY NOW!