Communications
Technology Is Only Half the Equation. You Still Have to Communicate.
Sentiment PR combines technology with deep communications expertise.
That means agencies don't have to hire one company for software, another for social media, another for public relations, and another for AI.
We help connect the entire digital communications ecosystem.
Social Media Strategy
A social media operation built for modern public expectations.
Services can include
- Social media audits
- Platform strategy
- Content strategy
- Policy development
- Workflow design
- Analytics
- Training
- Crisis communications planning
- Leadership consulting
- Content development
- Community engagement strategy
Public Information Strategy
Improve how information moves from your agency to your community.
We can help evaluate
- Public information workflows
- Newsroom operations
- Website publishing
- Social media distribution
- Media relations workflows
- Emergency communications
- Digital communications strategy
Crisis Communications
Build the system before the crisis arrives.
When something happens, agencies don't have hours to figure out a communications strategy.
Services can include
- Crisis communications plans
- Social media protocols
- Executive communications preparation
- Scenario exercises
- Response templates
- Approval workflows
- Digital monitoring strategies
Training
Give Your Team the Skills to Keep Up.
Technology changes quickly. Government doesn't always have that luxury.
Sentiment PR offers practical training designed for government professionals.
Training topics
- AI for Government
- AI for Public Information Officers
- Social Media for Public Safety
- Digital Communications Strategy
- Crisis Communications
- Government Content Strategy
- AI Prompt Engineering
- Executive AI Strategy
- Social Media Analytics
- Emerging Technology for Government