Sentiment PR Successfully Assists Farmington Police Department in Rebuilding Trust and Strengthening Community Relations

[Palm Beach County, FL] – Sentiment PR, a leading public relations firm specializing in law enforcement agencies, proudly announces its successful collaboration with the Farmington Police Department (FPD) in addressing a challenging public relations crisis. The partnership resulted in improved public sentiment, increased trust, and stronger community relations following a controversial officer-involved shooting.

Sentiment PR conducted a comprehensive public sentiment analysis and provided FPD with actionable recommendations to address public concerns and restore trust within the community. The detailed communications plan included maintaining transparency, engaging in open dialogue, implementing social media monitoring and management, and collaborating with local community leaders and organizations.

The Farmington Police Department fully embraced Sentiment PR’s recommendations, implementing various initiatives that led to positive outcomes. These included releasing body cam footage and 911 call audio, organizing community meetings and town halls, utilizing geotagged social media monitoring, and partnering with local community organizations to facilitate healing and bridge-building initiatives.

As a result of this collaboration, FPD experienced a noticeable improvement in public sentiment, with increased understanding and empathy towards the department and the challenging situation faced by both officers and the homeowner. The strengthened relationships between FPD and the community have resulted in a more unified and resilient community. Furthermore, the department demonstrated its commitment to transparency, accountability, and open communication, increasing public trust and credibility.

Sentiment PR is proud to have played a role in assisting FPD in navigating this complex situation and fostering positive change within the community. The company remains dedicated to providing expert public relations services to law enforcement agencies, helping them strengthen community relations and maintain a positive public image.

For more information about Sentiment PR and its services, please visit

About Sentiment PR

Sentiment PR is a leading public relations firm specializing in law enforcement agencies. With a range of services, including consultation, social media monitoring and management, branding, video editing, geotargeted social media monitoring, public sentiment analysis, and communication plans, Sentiment PR assists law enforcement agencies in maintaining a positive public image and fostering strong community relations. For more information, visit

July 12, 2022 – New Campaign

Sentiment PR, a leading law enforcement public relations and crisis management firm, today announced a new public relations campaign designed to improve the image of police officers nationwide. The campaign, “We Are All Police,” aims to highlight the sacrifices made by police officers and their families on a daily basis. This campaign will be promoted through TV commercials, billboards, and social media outlets.

For 15 years, Sentiment PR has served as a law enforcement public relations and crisis management firm. The company provides police departments with the tools they need to effectively manage the media during critical situations. In addition to police departments, their services are used by fire departments and other emergency response agencies.

The modern police force is facing a unique set of challenges. On the one hand, law enforcement agencies face increasing scrutiny from the public and the media. On the other, officers are increasingly victims of crimes committed by people who use social media to spread disinformation about police work. Law Enforcement Public Relations is a police PR firm specializing in law enforcement public relations and crisis management for police forces across the United States. The company’s founders have more than 20 years of experience in law enforcement communications and teams.

The firm provides public relations and crisis management services to law enforcement agencies and other public safety organizations. It offers strategic communications, advertising, media training, social media engagement, and community outreach services. The company was founded by Anthony Rodriguez in 2019 and is headquartered in Palm Beach, FL.